Terms of service

Last Updated: February 13, 2026 

These Terms of Service (“Terms”) are a legal agreement between you and Petmetrix Group LLC (“PETMETRIX,” “we,” “us,” “our”). They govern your access to and use of the PETMETRIX website and any online products, subscriber-only areas, gated content, downloads, forms, polls/surveys, emails, and related communications offered through the website (collectively, the “Services”). 

BY ACCESSING OR USING THE SERVICES, CREATING AN ACCOUNT, SUBSCRIBING TO PETMETRIX PULSE, PURCHASING A SUBSCRIPTION (INCLUDING PETMETRIX PULSE+), OR CLICKING “I AGREE” (OR SIMILAR) WHERE PRESENTED, YOU AGREE TO THESE TERMS. If you do not agree, do not use the Services. 

 

On this page 

  1. Who you are contracting with, and authority
  2. Definitions
  3. The Services
  4. Eligibility, professional use, and minors
  5. Accounts, access, security, and seat integrity
  6. Purchases, subscriptions, billing, and automatic renewal
  7. Digital delivery, availability, and changes
  8. License grant, Subscriber Content confidentiality, permitted use and restrictions
  9. Intellectual property, trademarks and feedback
  10. Polls, surveys, and user submissions
  11. Compliance with law, competition and antitrust guardrails
  12. Third-party services and links
  13. Privacy
  14. Disclaimers
  15. Limitation of liability
  16. Indemnification
  17. Suspension, termination, and survival
  18. Governing law, venue, and injunctive relief
  19. Force majeure
  20. Order Forms and conflicts
  21. Notices, contact, and changes to Terms
  22. Miscellaneous 

  

1. Who you are contracting with, and authority 

If you use the Services on behalf of a company or other organization, then “you” includes that organization and you represent that you have authority to bind that organization to these Terms. If you do not have such authority, do not use the Services on that organization’s behalf. 

 

2. Definitions 

  • “Content” means all materials made available through the Services, including reports, charts, trackers, dashboards, benchmarking outputs, deep dives, text, graphics, data compilations, templates, frameworks, and other materials.
  • “Subscriber Content” means Content that is gated or restricted to paying subscribers (including PETMETRIX PULSE+).
  • “Subscription” means a paid plan that provides access to Subscriber Content for a stated term (monthly, annual, or other term described at checkout or in an Order Form).
  • “Order Form” means a written or electronic ordering document (including an enterprise order, invoice, or similar) that references these Terms.
  • “Authorized Users” means individuals authorized to access Subscriber Content under an organization’s Subscription, subject to seat limits and these Terms. 

 

3. The Services 

 

3.1 PETMETRIX PULSE (Free) 

PETMETRIX PULSE is a free email-based market intelligence brief and related communications. We may change format, cadence, topics, or availability at any time. 

 

3.2 PETMETRIX PULSE+ (Paid) 

PETMETRIX PULSE+ is a paid Subscription that provides access to Subscriber Content and periodic deliverables (for example, daily/weekly/monthly artifacts, dashboards, or reports). Access is delivered digitally through subscriber-only areas of the Services. 

 

3.3 Advisory and other services 

We may describe advisory services, enablement/training, and other offerings on the Services. Unless we expressly state otherwise in writing, any advisory engagement will be governed by a separate written agreement (e.g., an engagement letter or Order Form). 

 

3.4 Not veterinary, medical, legal, or financial advice 

PETMETRIX provides commercial intelligence and execution-oriented analysis. The Services are not veterinary medical advice, do not create a veterinarian-client-patient relationship (VCPR), and are not legal, accounting, or financial advice. You are responsible for evaluating the Content and making your own decisions. 

 

4. Eligibility, professional use, and minors 

The Services are intended for business and professional audiences. You represent that you are at least 18 years old and capable of forming a binding contract. 

We do not knowingly offer the Services to children under 13. 

 

5. Accounts, access, security, and seat integrity 

 

5.1 Account creation 

Some parts of the Services require an account. You agree to provide accurate information and keep it current. 

 

5.2 Credential responsibility 

You are responsible for all activity under your account and for maintaining the confidentiality of your login credentials. You agree to notify us promptly of suspected unauthorized access. 

 

5.3 No credential sharing 

You may not share credentials or allow others to access the Services through your account except as expressly permitted for Authorized Users under an organization Subscription (and only within seat limits). 

 

5.4 Monitoring and enforcement 

To protect Subscriber Content and enforce seat limits, we may monitor usage patterns and access activity consistent with our Privacy Policy. We may suspend or restrict access when we reasonably suspect credential sharing, circumvention, abuse, or security risk. 

 

6. Purchases, subscriptions, billing, and automatic renewal 

 

6.1 Subscription terms and pricing 

Subscription options, included features, and current pricing are displayed at checkout or in an Order Form. Taxes may apply. 

 

6.2 Payment processing 

Payments are processed by our e-commerce and payment processing providers. We generally do not store full payment card numbers; we may receive limited payment-related details and transaction identifiers. 

 

6.3 Automatic renewal (continuous service) 

Unless you cancel before renewal, Subscriptions automatically renew at the end of the then-current billing period (monthly, annual, or as stated at checkout/Order Form). By purchasing a Subscription, you authorize PETMETRIX (through its payment processors) to charge your payment method on a recurring basis until you cancel, at the then-current rate plus applicable taxes. 

 

6.4 How to cancel (online-first) 

You can cancel your Subscription: 

  1. Online, through the subscription management method made available in your account (for example, through the customer account portal); or
  2. By contacting us via the method provided on the Services. 

If you contact us to cancel, we may require verification (for example, confirming control of the email address on the account). 

Cancellation timing: Unless disclosed otherwise at the time of cancellation, cancellation is effective at the end of your then-current billing period. You will typically retain access to Subscriber Content through the end of your paid term. 

 

6.5 Refunds and prorations 

Unless required by law or expressly stated in writing by PETMETRIX, fees are non-refundable and we do not provide prorated refunds or credits for partial subscription periods, unused access, or downgrades. 

 

6.6 Failed payments, chargebacks and suspension 

If a payment fails, we may retry your payment method and/or suspend access to Subscriber Content until payment is successfully processed. If you initiate a chargeback or payment reversal, we may suspend access while we investigate and may require you to pay outstanding amounts before restoring access. 

 

6.7 Price changes 

We may change Subscription pricing or plan structures. For active subscribers, changes generally take effect at renewal (unless a shorter notice period is permitted by law or disclosed at purchase). If you do not agree, you must cancel before renewal. 

 

6.8 Trials, discounts, and promotions (if offered) 

If we offer a trial, discount period, or promotional pricing, the material terms (including conversion to paid and how to cancel) will be disclosed at sign-up/checkout. Unless disclosed otherwise, trials convert to a paid Subscription and renew automatically until canceled. 

 

7. Digital delivery, availability, and changes 

 

7.1 Digital-only delivery 

The Services and Content are delivered digitally. You are responsible for maintaining internet access and compatible devices/software. 

 

7.2 Availability 

We aim for reliable access, but the Services may be unavailable due to maintenance, updates, outages, or events outside our control. 

 

7.3 Changes; discontinuation 

We may modify, suspend, or discontinue any part of the Services at any time, including specific Content, retailer coverage, tracked items, benchmarks, formats, dashboards, or features. 

 

8. License grant, Subscriber Content confidentiality, permitted use and restrictions 

 

8.1 License grant (limited permission) 

Subject to these Terms and your Subscription status, PETMETRIX grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to access and use the Services and Content solely for your internal business purposes. 

 

8.2 Subscriber Content treated as confidential 

Subscriber Content is proprietary and commercially sensitive. You agree to protect Subscriber Content as PETMETRIX confidential information and to use at least reasonable care to prevent unauthorized access, sharing, or disclosure. 

 

8.3 Seat limits, and Authorized Users 

If you purchase a team/enterprise Subscription, your access is limited to the number of seats stated at checkout or in an Order Form. Only Authorized Users may access Subscriber Content under that Subscription. Seat sharing is prohibited. 

 

8.4 Limited internal sharing (excerpts only) 

You may share limited excerpts of Subscriber Content internally within your organization solely for internal business decision-making, provided that: 

  • you do not share login access or raw files broadly (e.g., no internal “library” accessible by non-authorized Users),Authorized Users),
  • you do not distribute full reports or systematic exports to individuals who are not Authorized Users, and
  • you do not share any Subscriber Content outside your organization. 

Any broader use requires an appropriate Subscription/seat entitlement or written permission from PETMETRIX. 

 

8.5 Prohibited uses (bright lines) 

You may not, and may not permit any third party to: 

  • Copy, reproduce, distribute, republish, upload, post, transmit, resell, lease, lend, or otherwise exploit Content except as expressly permitted in writing by PETMETRIX.
  • Share Subscriber Content outside your organization, or outside your Authorized Users/seat limits.
  • Use the Content to build, train, test, or improve any database, dataset, benchmarking product, pricing monitor, competing intelligence product, or machine learning / AI model, except as expressly authorized in writing by PETMETRIX.
  • Reverse engineer, decompile, disassemble, or attempt to derive source code or underlying methods from the Services (except to the limited extent permitted by law).
  • Scrape, crawl, harvest, or use automated means to access the Services or Content (except as expressly authorized by PETMETRIX in writing).
  • Circumvent, bypass, disable, or interfere with access controls, gating, security, rate limits, authentication, or paywalls. 

Use the Services in a manner that disrupts our systems, compromises security, or interferes with other users. 

 

8.6 Post-termination obligationstermination obligations 

Upon expiration or termination of your Subscription (for any reason), you must stop using Subscriber Content and promptly delete or destroy copies of Subscriber Content in your possession or control, except to the extent you must retain certain records to comply with applicable law. 

 

9. Intellectual property, trademarks and feedback 

 

9.1 Ownership 

PETMETRIX and its licensors own all right, title, and interest in and to the Services and Content, including all intellectual property rights. No rights are granted except as expressly stated in these Terms. 

 

9.2 Trademarks 

PETMETRIX, PETMETRIX PULSE, PETMETRIX PULSE+, and related marks are our trademarks. You may not use them without our prior written permission except as permitted by law. 

 

9.3 Feedback 

If you provide suggestions, ideas, improvements, or feedback, you grant PETMETRIX a perpetual, worldwide, royalty-free license to use them without restriction or compensation. 

 

10. Polls, surveys, and user submissions 

 

10.1 Voluntary participation 

If we offer polls or surveys (“Polls”), participation is voluntary. 

 

10.2 License to use responses 

By submitting Poll responses or other materials (excluding payment information handled by processors), you grant PETMETRIX a non-exclusive, worldwide, royalty-free license to use, reproduce, modify, create derivative works from, publish, and distribute such responses: 

  • to provide the Services, 

  • to produce aggregated and/or de-identified benchmarking insights, and 

  • to improve our products and research. 

10.3 Your responsibility for submissions 

You represent that you have the right to submit the information and that it does not violate law or third-party rights. 

 

11. Compliance with law, competition and antitrust guardrails 

You agree to use the Services in compliance with all applicable laws and regulations. 

No collusion or unlawful coordination: You may not use the Services to facilitate price-fixing, bid-rigging, market allocation, unlawful information exchanges, or other anti-competitive conduct. You are solely responsible for your decisions and for ensuring your use of market intelligence complies with applicable competition and antitrust laws. 

 

12. Third-party services and links 

The Services may integrate with or rely on third-party services (e.g., e-commerce providers, payment processors, CRM/email tools, analytics, hosting). Third-party services are governed by their own terms and privacy practices, and PETMETRIX is not responsible for them. 

The Services may also contain links to third-party websites. We do not control and are not responsible for third-party content. 

 

13. Privacy 

Our collection and use of personal information is described in our Privacy Policy, which is incorporated by reference into these Terms. If there is a conflict between these Terms and the Privacy Policy on a privacy issue, the Privacy Policy controls. 

 

14. Disclaimers 

 

14.1 “As is” and “as available” 

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES AND CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NONINFRINGEMENT. 

 

14.2 No warranty of accuracy, completeness, or timeliness 

Market conditions change fast. Retailer pages, pricing, availability, promotions, shipping policies, and “buy box” conditions may change without notice. PETMETRIX does not warrant that any Content is accurate, complete, current, or error-free. 

 

14.3 Methodology and coverage disclosures 

Additional detail about data sources, definitions, update cadence, and coverage are provided in our Data Disclaimer and Methodology page and similar documentation. That documentation is incorporated by reference and forms part of these Terms. 

 

14.4 No reliance; you own your decisions 

You are responsible for evaluating the Content and making your own business decisions. PETMETRIX is not responsible for decisions you make based on the Services. 

 

15. Limitation of liability 

TO THE MAXIMUM EXTENT PERMITTED BY LAW: 

  • PETMETRIX WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, BUSINESS INTERRUPTION, OR LOSS OF DATA, ARISING OUT OF OR RELATED TO THE SERVICES OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
  • PETMETRIX’S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE AMOUNTS YOU PAID TO PETMETRIX FOR SUBSCRIPTIONS IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM (OR, IF YOU HAVE NOT PAID PETMETRIX, US $100). 

Some jurisdictions do not allow certain limitations, so some of the above may not apply to you. 

 

16. Indemnification 

You agree to indemnify, defend, and hold harmless PETMETRIX and its officers, directors, employees, contractors, and agents from and against any claims, damages, liabilities, losses, and expenses (including reasonable attorneys’ fees) arising from or related to: 

  • your access to or use of the Services,
  • your breach of these Terms,
  • your violation of law, or
  • your infringement or misappropriation of any third-party right. 

 

17. Suspension, termination, and survival 

We may suspend or terminate your access to the Services (including Subscriber Content) immediately if: 

  • you violate these Terms,
  • we suspect fraud, credential sharing, or circumvention,
  • payment is overdue or reversed via chargeback, or
  • your use creates security, legal, or operational risk. 

You may stop using the Services at any time. Subscription cancellation is governed by Section 6. 

Sections that by their nature should survive termination will survive, including IP ownership, confidentiality and restrictions on use of Content, disclaimers, limitation of liability, indemnification, and dispute provisions. 

 

18. Governing law, venue, and injunctive relief 

Except to the extent prohibited by law, these Terms are governed by the laws of the State of North Carolina, without regard to conflict of law principles. 

Except to the extent prohibited by law, you agree that disputes arising out of or related to these Terms or the Services will be brought exclusively in the state or federal courts located in North Carolina, and you consent to personal jurisdiction in those courts. 

You agree that unauthorized use, copying, or disclosure of Subscriber Content may cause irreparable harm to PETMETRIX. PETMETRIX may seek injunctive or equitable relief in addition to other remedies. 

 

19. Force majeure 

PETMETRIX is not liable for delays or failures in performance resulting from causes beyond our reasonable control, including outages, acts of God, natural disasters, labor disputes, war, terrorism, civil disturbances, governmental actions, internet or hosting failures, or vendor failures. 

 

20. Order Forms and conflicts 

If you enter into an Order Form with PETMETRIX, and the Order Form conflicts with these Terms, the Order Form controls only for that conflict and only for the parties covered by the Order Form. 

 

21. Notices, contact, and changes to Terms 

 

21.1 Electronic notices 

You consent to receive notices electronically (e.g., via email, within the Services, or by posting updates). Notices are effective when sent or posted. 

 

21.2 Contact 

Petmetrix Group LLC 

806 Green Valley Road, Suite 200, Greensboro, NC 27408, United States 

For privacy inquiries: privacy@petmetrix.com 

For subscription and support inquiries: support@petmetrix.com 

 

21.3 Changes to Terms 

We may update these Terms from time to time. The “Last Updated” date indicates when changes were made. Continued use of the Services after updated Terms become effective constitutes acceptance. 

 

22. Miscellaneous 

  • Entire agreement: These Terms, the Privacy Policy, and any Order Form (if applicable) are the entire agreement regarding the Services and supersede prior agreements on that subject.
  • Severability: If any provision is unenforceable, the remaining provisions remain in effect.
  • No waiver: Failure to enforce a provision is not a waiver.
  • Assignment: You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets.
  • Independent contractors: The parties are independent contractors. These Terms do not create a partnership, joint venture, or agency relationship.