PETMETRIX Privacy Policy

3.1 Information you provide to us

Depending on how you interact with us, we may collect:

• Contact and account information: name, email address, phone number, mailing address, login credentials (typically email-based), and similar identifiers.
• Professional information: company name, job title, role, organization type, and other business contact details.
• Subscription and transaction information: plan selection, purchase history, billing address, and other transaction details.
  • Payment card information is typically collected and processed by our payment processor(s) and/or e-commerce provider(s) rather than stored by us (though we may receive limited payment-related details such as card brand and last four digits).
• Communications: information you include in messages to us (e.g., when you contact us, request a demo, or ask about services).
• Survey and poll responses: if we offer optional polls or questionnaires, we may collect responses and related metadata (e.g., role or segment). Where possible, we use responses in aggregate to produce benchmarking insights.

3.2 Information collected automatically

When you use the Services, we (and our service providers) may automatically collect:

• Device and usage data: IP address, device type, browser type, operating system, approximate location (derived from IP), referring and exit pages, pages viewed, clicks, and timestamps.
• Cookie and similar technology data: cookie identifiers, analytics identifiers, and similar technologies that help remember preferences, secure sessions, and measure performance.

3.3 Information from third parties

We may receive information from:

• Service providers that support our website, analytics, communications, customer relationship management, and subscription billing.
• Marketing partners or referral sources (for example, where you sign up via a partner event, referral link, or permitted campaign source).

4.1 Provide and operate the Services

• Provide access to content and subscription experiences (including subscriber-only areas).
• Process transactions and manage subscriptions.
• Provide customer support and respond to inquiries.

4.2 Communications

• Send administrative messages (e.g., confirmations, service-related notices, security messages).
• Send newsletters or market intelligence communications you request (e.g., PETMETRIX PULSE), and related product and service updates.

4.3 Improve and secure the Services

• Monitor performance, troubleshoot bugs, prevent abuse, and secure accounts and systems.
• Conduct analytics and measure engagement.

4.4 Marketing and advertising (where enabled)

• Promote our Services and measure marketing effectiveness.
• Deliver and evaluate campaigns.
• Some United States state laws regulate “targeted advertising” and require opt-out options.

4.5 Compliance and legal obligations

• Comply with applicable laws and lawful requests and enforce agreements.
• Protect our rights, users, and the public.

4.6 Research and aggregated insights

• Create de-identified and/or aggregated reports, insights, and benchmarks not intended to identify individuals.

5.1 Service providers and processors

We use vendors who help operate our Services, such as:

• Website hosting and infrastructure providers.
• E-commerce, subscription billing, and payment processing providers.
• Email distribution and customer relationship management (CRM) tools.
• Analytics and performance measurement providers.
• Customer support tools.

These providers are permitted to use Personal Information only to perform services for us (subject to contract and applicable law).

5.2 Legal and safety disclosures

• If required by law, subpoena, court order, or other legal process.
• If necessary to investigate, prevent, or take action regarding suspected fraud, security issues, or violations of our terms.

5.3 Business transfers

In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be disclosed or transferred as part of that transaction, subject to applicable law.

5.4 With your direction or consent

When you choose to share information through specific features or authorize disclosure.

5.5 De-identified and aggregated information

We may share aggregated or de-identified information that does not reasonably identify you.

5.6 “Sale” or “sharing” of personal information

We do not knowingly sell personal information.

Some data disclosures through certain cookies, pixels, or similar technologies may be considered “sale” or “sharing” under some United States state privacy laws, even if no money changes hands. Where required, we provide methods to opt out (see Sections 6, 7, and 11–12).

6.1 Your controls

You can control cookies through:

• Your browser settings (block or delete cookies)
• Our cookie or consent tools and “Privacy Choices” link (where available on the site)

Blocking certain cookies may affect site functionality.

6.2 Do Not Track and browser signals

Some browsers offer “Do Not Track” signals. There is no consistent industry standard for responding to these signals.

6.3 Global Privacy Control and universal opt-out signals (where required)

If your browser or device sends a recognized opt-out preference signal (such as Global Privacy Control), we will treat it as a request to opt out of applicable data sharing for targeted advertising and/or “sale” or “sharing” of Personal Information to the extent required by applicable law.

11.1 How to submit a request

You may submit a privacy request by:

• Emailing us at privacy@petmetrix.com; and/or
• Using our Privacy Choices or Privacy Request mechanism on the website (where available); and/or
• Writing to us at the mailing address in Section 16.

Please describe your request with enough detail for us to respond.

11.2 Verification

We may need to verify your identity before completing certain requests. Verification may include confirming control of the email address associated with your subscription or account and/or requesting additional information.

11.3 Authorized agents (where applicable)

Some states allow you to designate an authorized agent to make a request on your behalf. We may require proof of authorization and verification of your identity.

11.4 Appeals

Where required by applicable law, you may appeal our decision regarding your privacy request by contacting us at privacy@petmetrix.com with the subject line “Privacy Appeal.” We will respond within the time frame required by applicable law.

12.1 Categories of Personal Information (Collected; disclosed; shared or sold)

In the last 12 months, depending on how you interact with us, we may have collected the following categories of Personal Information (as those categories are commonly described under California law):

• Identifiers (e.g., name, email, IP address).
• Commercial information (e.g., subscription and purchase history).
• Internet or other electronic network activity information (e.g., browsing interactions with our site).
• Professional or employment-related information (e.g., company name, title).
• Geolocation data (approximate location derived from IP).

We disclose Personal Information to service providers and contractors for business purposes such as operating our Services, processing transactions, providing customer support, and measuring site performance.

We do not knowingly sell Personal Information. If our use of certain cookies or similar technologies constitutes “sharing” (for example, for cross-context behavioral advertising) under California law, you may opt out via our Privacy Choices mechanism and recognized opt-out preference signals (where required).

12.2 Sensitive Personal Information

We do not intend to collect Sensitive Personal Information except as needed in limited circumstances (for example, if required to process a transaction or comply with law). If we use or disclose Sensitive Personal Information for purposes that trigger a right to limit under applicable law, we will provide the required method(s) for you to exercise that right.

12.3 Exercising California rights

You (or an authorized agent, where applicable) may exercise your California privacy rights by contacting us as described in Section 11 and Section 16. We will honor legally recognized opt-out preference signals (such as Global Privacy Control) where required.