Defend Your Margin. Daily.

Daily price chart + monthly deep dives + segmented benchmarks.

Top 50 pet Rx daily e-retail street pricing and buy‑box dynamics, monthly deep dives on channel conflict, and fully segmented PULSE POLL benchmarks—built for pricing, e‑comm, and national account teams.
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Data Coverage and Methodology

PULSE+ is updated daily and tracks publicly visible street pricing and promotion context for the 50 most prescribed pet products across major e‑retailers. Coverage includes the top five pet Rx player-- Chewy, Amazon, Walmart, PetSmart and 1‑800‑PetMeds. We monitor price movement and, where visible, discount and buy‑box dynamics to signal commercial risk and opportunity. Definitions, update timing, and known caveats are published here, along with our data disclaimer. 

PETMETRIX complements transaction systems (PIMS/VetSource/Vet Clinic E-Retail + Home Delivery Providers) by showing daily external market signals—so leaders can defend margin, prepare QBR narratives, and execute channel strategy faster. 

 View Data Disclaimer and Methodology

Everything You Need to Execute Faster

  • Daily E-Retail Price Tracker - Top 50 Pet Rx Products (coverage published) 
  • Buy‑box + discount dynamics (where visible) 
  • Monthly deep‑dive report on one channel friction point 
  • Full segmentation of PULSE POLL benchmarks (role, org type, size) 
  • Thursday PULSE brief included (signals + actions) 

Pricing Manager

Problem: “I don’t know if MAP broke this morning.”

Outcome: Know early each day and document action with evidence.

E‑Commerce / National Accounts

Problem: “I can’t explain the buy‑box shift in QBRs.”

Outcome: Walk in with daily price + promo context on Top 50 SKUs.

DSO Ops / Pharmacy Lead

Problem: “Leakage is rising and conversion is inconsistent.”

Outcome: Standardize home‑delivery workflows using benchmarks + scripts.

Practice Owner / Manager

Problem: “Chewy’sprice resets are stealing compliance and revenue.”

Outcome: Use VCPR‑respectful scripts and pricing context toretainclients.

Petmetrix Price and Plans

PULSE (Free)

For Individuals

$0

/ month

Weekly executive brief (Thursday)

Quiet Signals and “Why this matters”

PULSE POLLS participation + snapshot results 
Subscribe (Free)

PULSE+ (Individual Pro)

For Individuals

$99

/ month

or $995/yr (save ~16%)

Daily E-Retail Price Tracker -- Top 50 Pet Rx Products

Buy‑box and discount dynamics (where visible)

Monthly deep‑dive report (10–15 pages) 

Full benchmark segmentation (role, org type, size) 
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PULSE+ (Enterprise Team)

Up to 10 seats

$4,995

/ yr

Team access + centralized onboarding

Procurement-readymethodology+ support routing

Optional advisory bundling (as applicable)
Request Enterprise Access

FAQs:

What does “street pricing” mean? 

Street pricing is the publicly visible consumer-facing price and promotion context on major e‑retailers. We track changes over time to surface pricing resets, discount tactics, and potential MAP pressure. See Methodology for definitions and caveats. 
How often is the Top 50 chart updated? 

PULSE+ runs on a daily update cycle designed to reflect real market movement—not quarterly averages. 
Which retailers are covered?

PULSE+ tracks Top 50 SKUs across major e‑retailers including Chewy, Amazon, Walmart, PetSmart, and 1‑800‑PetMeds. Coverage details and timing are published in Methodology. 
We already have internal price-scraping tools. Why PULSE+?

The question is maintenance and context. Are tools monitored daily, anomaly-checked, and benchmarked to the full market—not only your SKUs? PULSE+ provides full-market context without the IT burden. 
Do you provide guidance or just data?

PULSE provides weekly interpretation and actions. PULSE+ adds daily artifacts and deep dives. Retainer Advisory provides playbooks/scripts and enables operational change. 
How do seats and access work? 

Individual PULSE+ is single user. Enterprise supports team seats and centralized onboarding. Request enterprise access for seat management needs. 
Do you recommend tactics that undermine the VCPR? 

No. We focus on execution that improves pet owner compliance and protects margin without compromising the veterinarian-client-patient relationship. 
How is PETMETRIX different from Brakke or VetSource? 

Brakke is known for its weekly newsletter with links to yesterday’s animal health industry headlines along with basic annual industry reports.  VetSource is excellent for transaction visibility. PETMETRIX is the tactical layer -- daily e-retail street pricing signals, business implications, segmented benchmarks, actionable insights, and execution-ready sales tactics to drive pet Rx revenue growth. 

Access and Security

Access to PULSE+ is tied to the email used at checkout. Individual plans are single user; enterprise plans support team seats and centralized onboarding. We use security controls appropriate for commercial intelligence workflows (permissioned access to subscriber assets, defined support escalation, and controlled distribution). If you require procurement documentation, seat management, or additional access controls, request enterprise access and we’ll route you to the right operator.
See the market before it moves you.

DailyE-Retail Price Tracker -Top 50Pet Rx Productspricing visibility and execution-grade context—so you stop reacting and start controlling outcomes.

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