1. What PETMETRIX data is and is not 

1.1 What it is 

PETMETRIX provides commercial intelligence for animal health leaders by publishing: 

1.2 What it is not 

2. At-a-glance coverage 

2.1 PULSE+ Daily E-Retail Intelligence 

Tracked product universe: The “Top 50 pet Rx products” as defined by the PETMETRIX Stock keeping unit (SKU) registry. 

Tracked e-retailers:  

Core daily signals: 

Update cadence: PETMETRIX PULSE+ is designed as a daily decision tool. Our goal is to publish updated outputs daily, after processing and quality checks complete. 

“Daily” versus “Real Time”: Daily does not mean real time. PETMETRIX generally publishes one updated set of time-stamped observations per day. We do not provide continuous intraday updates. 

Timestamps and time zone: Unless we clearly state otherwise, observation timestamps are displayed in United States Eastern Time. 

Coverage changes: Coverage, tracked SKUs, retailer set, and included signals may change as the market changes and as PETMETRIX evolves the product. 

3. What “Updated daily” means 

“Updated daily” means: 

5. How PETMETRIX collects the data (high-level)

5.1 Source type: publicly accessible pages and displays 

PETMETRIX collects signals from publicly accessible retailer pages and related public displays using automated methods. 

We cannot control retailer websites. Retailer page structure, displayed fields, promotions, and availability may change at any time. 

5.2 No-login or personalized states 

To support comparability and reliability, PETMETRIX focuses on publicly observable signals. 

We generally do not attempt to capture personalized pricing states (for example, pricing that requires a specific customer login, membership, or individualized coupon eligibility), unless PETMETRIX explicitly introduces that coverage later. 

5.3 Service providers 

PETMETRIX may use specialized service providers to support reliable daily collection. PETMETRIX retains control over: 

5.4 Time-stamped snapshots 

Observations are recorded as time-stamped snapshots to support trend tracking and auditability (for example, to distinguish real market movement from temporary display artifacts). 

6. How PETMETRIX processes and presents the data 

6.1 Standardization and SKU consistency 

Retailers can label products differently. PETMETRIX maps observed listings to its SKU registry (based on product, strength, pack size and other identifiers) to maintain consistent tracking. Mapping is performed on a best-effort basis and may occasionally require correction. 

6.2 Charts and trendlines 

PULSE+ includes daily chart artifacts and may include trendlines (for example, 7-day and 30-day views) derived from daily snapshots. Trendlines are computed from available observations within the stated window. 

6.3 Missing, ambiguous, or conflicting signals 

If a value cannot be observed reliably on a given day, PETMETRIX may mark the field as “Not Observed” (or similar) instead of inferring it. In cases where a page displays inconsistent signals (for example, rotating promotions), PETMETRIX may publish the most defensible observed signal and note limitations. 

6.4 Currency and tax handling 

Unless clearly stated otherwise, prices are presented in United States Dollars (USD) and generally reflect pre-tax displayed prices (sales tax varies materially by jurisdiction and customer context). 

7. Known limitations 

Retail e-commerce is not a controlled environment. The following factors can cause the price you see to differ from PETMETRIX outputs: 

Minimum Advertised Price (MAP) and policy interpretation note: PETMETRIX may flag movements that are commercially relevant for MAP monitoring. PETMETRIX does not determine whether any pricing violates MAP policy or any law. The user is responsible for interpreting and enforcing their own policies and for obtaining appropriate legal guidance. 

8. Quality controls and governance 

PETMETRIX applies quality controls designed to keep PULSE+ reliable and commercially defensible, including: 

Methodology changes: PETMETRIX may update definitions, coverage, or calculation logic as the market changes. When changes are material, PETMETRIX will update the Last Updated date and the change log. We may also add a note about trend comparability. 

9. PULSE POLLS methodology

9.1 Participation and sample 

PULSE POLLS are optional polls offered to PETMETRIX subscribers and other industry participants. Participation is voluntary. 

9.2 How results are shown 

When PETMETRIX publishes poll results, we aim to include: 

9.3 Key limitations 

Poll results reflect the views of respondents who chose to participate during the fielding period. Polls may be subject to non-representative sampling and response bias, and some subgroups may be small. 

PULSE POLLS outputs should be treated as directional benchmarking signals, not definitive population statistics. 

10. Intended use and prohibited use 

PETMETRIX is designed for internal commercial decision support (for example, MAP monitoring, channel strategy, negotiation preparation, and market interpretation). You may not use PETMETRIX to facilitate price-fixing, bid-rigging, market allocation, unlawful information exchanges, or other anti-competitive conduct. See the PETMETRIX Terms of Service for additional restrictions. 

11. Third-party trademarks and non-affiliation 

Retailer names and trademarks are the property of their respective owners. PETMETRIX is not affiliated with, endorsed by, or sponsored by any retailer referenced in our coverage. 

PETMETRIX may reference third-party sources in editorial content. Those sources remain the property of their respective owners, and PETMETRIX is not responsible for third-party content or availability. 

12. Questions and contact 

Change Log